Lawson Eicher | Building Culture Over Quick Wins


Chad talks with Lawson Eicher, VP of Operations at SITECH, about her journey from struggling in sales to finding her sweet spot in operations. They discuss how she knew she was in the wrong role, what it took to have that honest conversation with her CEO, and how she now focuses on developing people through consistent one-on-ones. Lawson also shares how SITECH shifted their hiring approach to prioritize cultural fit over just skills, and why that's helped them grow while staying a great place to work.

Key Takeaways:

  • Know when you're in the wrong seat:
    If your cup feels empty every day despite working hard, you might be in the wrong role. Have the brave conversation about other opportunities.

  • Protect one-to-ones:
    Trust starts with consistent, structured individual meetings where people can share both personal and professional thoughts without judgment.

  • Choose culture over quick wins:
    Pass on candidates who might "move the needle" but don't fit culturally, leading to slower short-term growth but much larger long-term success.

  • Transparency vs vulnerability:
    Being an "open book" isn't the same as being vulnerable; real connection happens when you share what's actually going on, not just surface-level facts. It's not weakness to talk about your feelings.

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Chris Ruggiero

Chris is the creator of Between Dreams and the main contributor to this site.

He is the producer and performer in his live theater experience. You can check that out at chrisruggiero.com

He hosts a podcast (chrisruggiero.com/podcast) and is the author of the book, JUST GO.

http://www.chrisruggiero.com
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Nate Hill - Surrendering To A Bigger Plan

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Mona Remondet | Creating Safe Spaces at Work